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How do French firms digitize their business by hacking it ? SXSW2014

Frenchtech France is moving forward. Well, easier said than done but weak signals are everywhere. This year, thanks to a couple of French Entrepreneurs (Cedric Giorgi, …) & Sponsors, The French Tech had its own « place to be » near the Austin Convention Center during the SXSW 2014 (South By Southwest).

10 French start ups were invited by Ubifrance and daily sessions took place in the « French Tech Club » spot. Here is my keynote introduction during the « How do big brands work with startups » session.



« Business Model Generation » & « The Lean start up »

Read and approved by our students at Sciences Po :
- « Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers » by Alexander Osterwalder & Yves Pigneur
- « The Lean Startup : How Constant Innovation Creates Radically Successful Businesses » by Eric Ries